Email, do it right, or don’t bother! A poor email campaign can do more damage to your company than good. Imagine sending out 1000 emails and returning 20 x £500 sales with a 30% net margin. That would return a £3000 profit. Or would it? Click on the Digital Email link below and discover 24 ways how to NOT destroy your business by email!
DigitalEmails is our intelligent email broadcasting programme that sets new trends in email marketing methods and makes mass emailing of your marketing message or digital edition a high quality, affordable experience for any business of any size!
No more high monthly fees or costs per email sent, after a low one-off set up fee and a sensible monthly data hosting charge, DigitalEmails offers you FREE UNLIMITED VOLUME distribution of INTELLIGENT emails.
That’s one fixed monthly fee whether you send your database a monthly email…or a daily email. You can use your DigitalEmails account to distribute 1-to-1, 1-to-few or 1-to-many standard emails containing, Digital Stationery®, Digital Leaflets, Digital Newsletters, Digital Brochures or data capture forms.
DigitalEmails also provides you with essential customer email intelligence that enables you to know who clicked on which links, when and where within your emails so you can undertake focused follow up sales activities.
How to NOT destroy your business by email.
So your 1000 email shot returned £10,000 of business and a £3000 profit. Or did it? Imagine sending out the following genuine email and 200+ recipients see a poor business practice, block the sender or send an opt-out reply email. You will have just destroyed your reputation and database and the cost to the business is far greater than £3,000.
Ways how NOT TO email!
| 1. | Spam: I have not opted to receive emails from you. (I will block you!) |
| 2. | From Jilly: I don’t know a Jilly! Where are you from? (How can I find you next month?) |
| 3. | To Jill: I am offended if you can’t even address it to my email address (I will block you!) |
| 4. | Subject line: Latest Offer. Offers for what? This is a subject line with NO keyword subject |
| 5. | Good Morning: I am offended at lack of personalisation (Demonstrates spam) |
| 6. | Image: A fixed image that is not html and is too big (Rejected by ISP’s and spam filters!) |
| 7. | Content: Recipients with images blocked will not understand the message (What Offer?) |
| 8. | WWW: The www in the image is not hyperlinked (I can't click through even if I want to buy!) |
| 9. | Email: The email is not hyperlinked (I can't even reply if I want to!) |
| 10. | Trading details: No branch location, where are you? (Breach of legislation) |
| 11. | Signature Area: 2 more hyperlinks missing (Indicates poor business practice) |
| 13. | Legislation: 4 parts of Registered Company information missing (4 x breaches of legislation) |
| 17. | Knowledge: No email tracking facility (Who opened, clicked or is interested?) |
| 18. | Opt-out: There is no opt-out link (Increases workload and responsibility at senders end) |
| 19. | Campaign Checks: Always carry out a 4 point ISP campaign check before sending |
What if you received a report like this
before your next email campaign?
Do you think the above points would have a
positive impact on your email performance?
You are at the right place!
Whether you already have the data, want to capture data or have captured it using our ByText and ByEmail data-capture and content distribution solutions, what are you going to do with it?
DigitalEmails is a simple to use online service for any business of any size, anywhere and provides everything needed to conduct digital marketing broadcasting campaigns in a single, easy to use and affordable system.
What can I do with DigitalEmails™?
- Turn your data into hot qualified sales leads!
- Create and send emails, newsletters, flyers and more
- Track and analyse the results of your campaigns
Why should I use DigitalEmails™?
- A simple and affordable pricing structure - we don't charge per email sent
- It is easy to use and requires absolutely no programming or technical skills
- Very user friendly intuitive help guide plus phone and email support
What does it do for me?
- Enhance your image and increase effectiveness with professional looking emails
- Enables cost effectively target marketing and broadcasting to any number of recipients
- Keeps you legal and your data safe while giving you new routes to market
Increase your business performance
Getting the most from your campaigns is vitally important. We give you a range of ways to do this:
- Engage your audience: Automatically personalise your messages for each recipient.
- Learn from every message sent with email tracking intelligence. Our automatic tracking lets you see who's opening your messages, what links they're clicking on, and the date and time of every action, so that you can quickly see what works for your audience and make each message more effective than the last.
- Target your messages. Make your campaigns even more effective by targeting your messages to selected groups of subscribers using our unique tools.
- Reach them at the right time. You can schedule messages to be sent up to a year in advance, so you can reach your audience at the optimum time.
Now click here to go to our DigitalEmails™ log-in page and Help Guide.
The DigitalTexts Broadcasting Platform makes it easy to reach your customers wherever they are
and whenever you want to by sending multiple text messages.
Through you own secure portal you can create an appropriate marketing text message at your PC deciding what special offers to promote, when to send them and how many to send. DigitalTexts enables any business to maximise customer interactivity while also driving new business in the those quite times such as off-peak periods, weather effected sales, out-of-season sales, or any other events that may be relevant to their business trends.
Normally only available to large organisations, DigitalTexts and LeadsByText also offers automated SMS triggered actions based on the content of incoming messages, for example sending back responses or adding an email address to a list, even distributing a whole range of content including datacapture forms and digital brohures.