Overview of Spam Filters
and Digital Stationery™
There are a series of influencing factors in respect of Spam triggers and causes:
- Purpose of Spam Filters: The purpose of a spam filter is to block
high volume advertisement emails (messages sent to hundreds or thousands or tens
of thousands of people), not personal and professional messages. If a spam filter
blocks a personal message, it is - by definition - a failure of the filter. The
industry calls this a "false positive"
- Spam Filter Quality and Settings: There are many spam filters on the market
in what is an unregulated industry and as with any product category, some are great,
some are OK, and some are terrible. Even good filters can catch more messages
than they should if they are set too high. The combination of bad filters and
extreme filter settings can produce a lot of false positives.
- Spam Triggers: Filters mainly examine the content of incoming messages for
marketing speak and literacy. We advise our clients to avoid using words and phrases,
like "easy money", "Special Offer", "FREE", "£££", "BOLD and coloured
text all of which are popular in spam messages and may trigger rejection.
- Digital Stationery™: Digital Stationery templates have been tested through
several industry tools that evaluate the "spaminess" of a message and they typically
come back with a rating of "0" indicating that they have almost no chance of being
filtered out by good filters based on the composition and design of the template.
- Recipient Responsibility: Since spam filters are not perfect, requested emails
get held up and non-requested emails still get through. It is becoming well understood
by most email users that they must check spam or junk folders regularly. Even with
good filters and good settings, some "good" messages, plain text or html messages
will occasionally get caught by the filter. When this happens once, competent PC
users will add the sender to a "Safe Senders" list so that it will never happen again.
BOTTOM LINE: Digital Stationery™ provides its users with multiple significant
marketing advantages. However, poorly designed or poorly set up spam filters or poor
PC user practice will always effect both plain text and html emails deliverability.
This is a minor inconvenience for Digital Stationery users who see and understand the
processes and advantages as significantly outweighing this occasional disadvantage.